Tuesday, March 08, 2005

Globalization & Equalization of Culture

When the Internet hit the marketplace in a big way in the 1990s, it was lauded with many different adjectives. John Chambers, CEO of Cisco Systems said, as PCWorld reported in 1999, that the Net will be a great equalizer, an "equalizer between people, companies, and countries."

Today in the San Jose Mercury News, there is a story of an engineer who moved his family to Bangalore, India for a couple of years. (You need a subscription that is free, to access the article on the web). What is interesting about this is that the engineer is an American who chose to live in Bangalore for a couple of years just so that the offshored work would get done effectively. In the process, his entire family moved with him as well, and their presence in Bangalore is a great equalizer of culture.

I recall, before I came to the United States from Bangalore years ago, that my folks in Bangalore were very apprehensive of how I would fare in far away America, who would keep an eye on me, etc. This engineer's presence in Bangalore would be but a step in removing such apprehensions.

There have been any number of stories written up on the loss of American jobs, and something definitely has to be done about that. But the cultural aspect of this story is what is valuable. It is this sort of cross migration that will firmly establish the vedic saying वसुदैव कुटुम्बकम - The whole world is one family - in this world where no day goes by without some sort of violence, terrorism, etc.

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